About Lola


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Award-winning writer and photographer Lola (Akinmade) Åkerström has photographed and dispatched from 70+ countries for various publications.

She is one of eight 2022 Hasselblad Heroines. Read more here.

She is the 2018 Travel Photographer of the Year Bill Muster Award recipient.

Her work has appeared in National Geographic, BBC, CNN, The Guardian, Travel + Leisure, New York Times, Slate, Travel Channel, Adventure.com Magazine, The Sunday Times, AFAR, Lonely Planet, Fodor’s, several in-flight magazines, amongst others.

She has collaborated with high profile commercial brands from Mercedes-Benz and Dove to Intrepid Travel and National Geographic Channel (scroll to end of page for more collaborations).

Photo credit: Liam Neal / Intrepid Travel

In addition to contributing to several books, she is the author of the following books – 2018 Lowell Thomas Award winner for best travel book, DUE NORTH, & bestselling LAGOM: Swedish Secret of Living Well available in 18 foreign language editions.

She has been recognized with multiple awards and nominations for her work, including a Pushcart Prize nomination, and was honoured with a MIPAD 100 (Most Influential People of African Descent) Award within media and culture in 2018.


“Lola is a strong and powerful voice for others and this article resonated with many readers across cultures and continents. We are honored to present her with the very first Most Impactful Piece of Writing award. She has set a high bar for the others to follow her.”

Beth Santos – Founder & CEO of Wanderful on the inaugural Bessie Awards


She was in South Africa on a photography assignment for National Geographic Channel and was featured in a vignette called “Through The Lens” which airs on Nat Geo channel across the globe.

She also owns and runs Geotraveler Media – a multimedia and travel consulting agency providing a spectrum of travel media-related services.

Her photography is represented by National Geographic Image Collection and Wonderful Machine.

She is editor-in-chief of Slow Travel Stockholm – an editorial site which encourages travelers to explore Stockholm deeper and slowly. She is also a founder of the NordicTB which provides digital marketing, content creation, and social media collaboration with travel brands and destinations.

TEDxStockholm – Photo credit: Daniel Ahlberg

Speaking Engagements

She is available for speaking engagements and below is a sample of travel conferences and events where she’s appeared as a speaker/moderator:

  • Adventure Travel Summit (ATWS) – Gothenburg, Sweden
  • AudacityDigi Festival
  • Electrolux 100 Women – Stockholm, Sweden
  • ITB Berlin – Berlin, Germany
  • Karolinska Storytelling Workshop – Stockholm, Sweden
  • KILIFAIR Trade Fair – Moshi, Tanzania
  • Looking (B)lack Travel Symposium – Brussels, Belgium
  • National Geographic Traveller Masterclasses – London, UK
  • New York Travel Festival (NYTravFest) – Remote
  • NonfictioNOW Conference – Reykjavik, Iceland
  • Nordic Bloggers Experience – Helsinki, Finland
  • PhocusWright Europe
  • Royal Geographical Society – London, UK
  • SKIFT Europe Forum
  • Social Travel Summit (STS) – Inverness, Scotland
  • Stockholm School of Economics – Stockholm, Sweden
  • Swedish Institute Storytelling Workshop – Stockholm, Sweden
  • TEDxStockholm – Stockholm, Sweden
  • Travel Bloggers Exchange (TBEX)
  • Travel Con – Austin, Texas, USA
  • Wanderful Digital Summit
  • Women in Travel CIC
  • Women in Travel Summit (WITS) – Riga, Latvia
  • Women’s Travel Fest – New York, USA

Collaborations

Through The Lens – Collaboration with National Geographic Channel and South Africa Tourism

She has collaborated, reviewed, or partnered with several high profile brands for various campaigns, promotions, or work assignments such as the following to name a few:

Absolut Vodka,  Austrian Airlines,  Busabout, Dove, Emilia Romagna Tourism / BlogVille, Expedia, Four Seasons Hotels & Resorts, German National Tourism Board, HomeAway, IAmbassador Collective, Intrepid Travel, Jetsetter, KLM Royal Dutch Airlines, Lonely Planet, Marriott International, MasterCard, Mercedes Benz, Mocinno International, MOVE Guides, National Geographic Channel, Swedish Lapland, Sweden.se / Swedish Institute, South African Tourism, Skyscanner, Tourism Ireland, Visit Sweden, Visit Stockholm, Wimdu, World Travel & Tourism Council

Media Kit

For serious collaborations, you can request a copy of my media kit via lola@akinmade.com

Contact information

She is based in Stockholm, Sweden and is available for both writing and photography assignments around the world.